The Gold Award is presented to those judged to exceed the high standards of the industry norm.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Hermes is administered and judged by the AMCP (Association of Marketing and Communications Professionals), which consists of several thousand marketing, communication, advertising, public relations, media promotion and free-lance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.