Canine Training Systems' On Target: Training Substance Detector Dogs with Randy Hare: Detection 2 has been selected as a 2005 MarCom Creative Gold Award Winner.

Columbia, MO- February 22, 2005- Canine Training Systems, the leading provider of broadcast quality instructional training titles for sport, service and companion dogs, today announced that their most recent offering, On Target: Training Substance Detector Dogs with Randy Hare: Detection 2 has been selected as a 2005 MarCom Creative Gold Award Winner.

The MarCom Creative Gold Award was awarded to those entries judged to exceed the high standards of the industry norm.  Approximately 18 percent of the entries won this award.  MarCom is administered by the AMCP (Association of Marketing and Communication Professionals), an international organization consisting of several thousand creative professionals.  A look at winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.  The competition is so well respected in the industry that national public relations organizations, local ad clubs and local business communicator chapters are entrants.

On Target: Training Detector Dogs with Randy Hare: Detection 2 is the second in the Award-Winning series with Randy Hare. Randy Hare’s approach to Substance Detector Dog Training is groundbreaking.  The only Award Winning series of it’s kind; Randy’s approach is decidedly unique, proven and applicable to any substance whether narcotic, explosive or biological.  In this title Randy Hare demonstrates his techniques for completing the next 5 Objectives in his detection technique.

Once these objectives are achieved, then the student detector dog will have achieved the special attributes of the Hare-trained detector dog: The dog will possess a crystal-clear understanding of his task, and he will display the kind of obedience to odor that makes it virtually impossible to disturb or distract him during search or indication.  He will also exhibit an extraordinary degree of independence and self-belief while searching. Finally, the dog will display pronounced and obvious changes of behavior when he encounters target odor, accompanied by prolonged and intensive efforts to pinpoint the odor source prior to making a final indication.

“I never seen a better way to teach dogs to ignore distractions and work during this stage with a positive attitude,” states Simon Prins, co-author of K9 Behavior Basics- A Manual for Proven Success in Operational Service Dog Training and editor of the largest Dutch dog magazine, Onze Hond (Our Dog).  “I do like the fact that you can keep using this training setup during every part of the training, even when the dog is already fully trained and operational.”

Product Highlights

            • How to teach the dog to divert his attention from reward to target odor.

            • The establishment of a cue for search behavior.          

            • Vehicle Searches and the Oral Response

            • An explanation and teaching of the “Oral Response”.

            • How to develop the dog’s ability to complete prolonged searches.

            • This production is professionally authored and replicated DVD for playback

               on the widest variety of consumer equipment.

Pricing and Availability

On Target: Training Substance Detector Dogs with Randy Hare: Detection 2, is immediately available through the Canine Training Systems worldwide reseller channel and direct from the Canine Training Systems website at www.caninetrainingsystems.com for an MSRP of $79.95.  The website contains a detailed outline as well as excerpts from the 77 minute title.

About Canine Training Systems

Founded in 1987, Canine Training Systems is the worldwide leader in instructional titles for pet owners, dog sport competitors and industry professionals.  The company’s success lies in its ability to couple with the experts in service, sport and companion dog training and deliver their techniques to consumers through the most up-to-date delivery formats.  With the strength of their growing expert list, no other organization in the market place can offer the variety of techniques, disciplines, depth of knowledge or quality of product that Canine Training Systems provides it’s worldwide customer base.

Canine Training Systems Press Contact

Douglas Calhoun

+1(573) 214-0900

doug@caninetrainingsystems.com